- Jul
- 28
- 2006
- 6:54 PM
Hybridvertising
- By: Ray Pellecchia
- File Under: NYSE
This blogger's employer is running an ad, "Chessboard," in the trade press, highlighting the benefits of our markets. At 8 p.m. ET, thanks to the handiwork of our nyse.com/Web poetry team, an animated version of the ad begins running on the home page of nyse.com, and will continue running 'til 8:45 a.m. Monday, at which point we transition into market-opening mode.
It's our first ad that references the NYSE Hybrid Market!
You gotta click on it, anytime after 8, to get the full effect, but here’s the copy:
DEEP LIQUIDITY? CHECK.
ELECTRONIC TRADING?
CHECK. MORE CHOICES IN
TRADING? CHECKMATE.The NYSE Group provides traders choice in the trading of listed stocks and a broader offering of functionality and flexibility than any other market. From liquidity and price discovery to speed, efficiency and tight spreads, you can find it all at one marketplace. And there is even more choice ahead with the introduction of NYSE Hybrid. No matter what your trading style, traders in the market for choice choose the NYSE Group.
The winning queen and knight pieces are labeled NYSE and NYSE Arca. What do you think the felled king might represent?
Comments
On the hybrid market homepage, does the line "Hybrid Phase III - Pilot progressing, full implementation targeted to commence 10/6" mean that all symbols will no longer have direct+ restrictions?
by ds on July 31, 2006 5:01 PM
ds -- Yes, that's what it means: removing for all stocks the current restrictions on NYSE Direct+. The approach is the same as in this post announcing the current Phase III pilot:
http://hybridtalk.nyse.com/archives/2006/05/details_direct.php
Implementation will start on Oct. 6, and will probably take a few weeks to roll out across all stocks.
Too quiet on the blog front today. Thanks for giving me a reason to post.
by Ray Pellecchia on July 31, 2006 5:17 PM
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