In nyse Magazine: Electronic Prescriptions, Travel Price Assurance, Cleaner Energy, A Look at Canada, And More

By: Ray Pellecchia

File Under: NYSE

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My MMC (magazine-marketing colleague) Meredith Elliott writes:

With all the headlines centered on the latest financial crises, it can be challenging to maintain a balanced outlook on the state of affairs in global business. Fortunately, the 4Q issue of nyse magazine reports on some positive developments.

Our cover story on Medco Health Solutions (MHS), the largest pharmacy benefits manager in the U.S., tells how the company is changing health care to leverage the efficiencies and technologies of the 21st-century world. By transitioning paper prescriptions to electronic fulfillment, Medco says a drastic reduction in human error and improvement in patient safety is realized. Medco’s significant investment in the field of pharmacogenomics is helping doctors better understand what medicines will and will not work for patients prior to popping one pill.

Many of us are tightening our wallets this holiday season, yet still hope to spend it traveling to visit family. Orbitz Worldwide’s (OWW) new initiative, “Price Assurance,” will reimburse any Orbitz customer the difference in their travel ticket should it be found cheaper on another site. Find a better deal elsewhere? Find a check in your mailbox.

In our first-ever country spotlight, learn how things are heating up in our neighbor to the north’s economy. In “All Eyes on Canada” an abundance of natural resources is helping Canada to propel global businesses for decades to come. The Canadian economy is a diamond in rough times and, not surprisingly, home to NYSE listed companies such as Cameco Corp (CCJ), Thomson Reuters (TRI) and Nortel Networks (NT).

The Technovations feature focuses on some of the largest energy projects underway in the U.S. The demand for energy is predicted to increase by 40 percent in the next 20 years. Royal Dutch Shell (RDS), Sierra Pacific Resources (SRP) and Siemens AG (SIE) are several companies putting their money where their minds are and embarking on new innovative projects to produce cleaner, more efficient energy.

Hope you enjoy the issue, and we welcome your thoughts.

If electronic prescriptions means no more trying to decipher my doctor's hieroglyphic handwriting, I'm all for it. And pharmacogenomics? New to me. Thanks for the rundown on the magazine, Meredith.