- Jul
- 13
- 2009
- 11:55 AM
Investing in 'The Currency of Trust'
- By: Ray Pellecchia
- File Under: NYSE Euronext
Since well before the financial crisis reached its peak last year, our CEO Duncan Niederauer has been talking about the importance of transparency and accountability as we work to restore investor confidence in our markets. Most recently, he talked about this last Friday on CNBC, and last month in an op-ed article in the Financial Times.
Now, we're taking that message into the advertising arena, with new ads on TV and print that debuted yesterday on the Sunday public-affairs talk shows and in today's Washington Post.
In one of the ads, Duncan says:
Trust is at the foundation of how markets work.
You have to have trust in the system so that when the investors come to the market and feel confident, they're willing to invest, which then translates to business creation and job creation.
That chain is very, very important and frankly in the crisis last September and October that chain was broken.
A lot of the markets that got us in to trouble in the crisis were not regulated, they were not transparent there was really no accountability.
Markets like ours are stable, reliable, transparent and highly regulated. We realize that we are going to enter a period of re-regulation that is necessary.
And we find ourselves in a unique position to be part of the solution.
So that people feel the resulting business environment is one that is able to instill trust going forward… and gets us back on the path we need to be on.
Here is our Web page where you can see these messages. Your views are welcome in the comment space below.
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